September 20-21, 2023

We are excited to connect with you at the world’s largest virtual direct mail conference! As a long-time industry pioneer of data-driven direct marketing and fundraising solutions, Wiland is helping leading brands and organizations achieve their best targeted advertising results across all channels and at all stages of the customer journey. Ask us how during the event.

Event Details

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DELIVERED Conference 2023

September 20-21, 2023

Virtual Event

Insider Sponsors
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Be Sure to Catch This Session

Know Who to “No” – The New Circulation Planning Paradigm 

Wasted spend remains a serious issue for today’s direct mailers. Far too much mail is sent to people who are very unlikely to transact. Happily, there are tools—and an entirely new paradigm that enhances the role of the circulation planner—that will enable direct mailers to eliminate marketing waste. By adopting this paradigm, you can know who to “No” in your mailings and identify many more good prospects who will increase revenue and profit. Using this new paradigm can make the difference between weak margin and good margin, profit and loss, success and failure.
 

Session Takeaways:

  • How to know, before you mail, who will NOT buy from you
  • How to focus your acquisition budget on prospects that will produce the most revenue and profit
  • How to determine your optimum acquisition mail volume by understanding your Total Marketable Universe
  • Understanding the plague of single buyers/donors—and what to do about it
  • Understanding the critical nature of coordinating the activities and strategies of circulation planners and other departments
 
Presented by

Phil Wiland, Chairman and CEO

 

Session Information

Thursday, September 21, at 2:07 PM EDT

 

Meet the Speaker

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Phil Wiland
Chairman and CEO
 
Phil Wiland is one of the direct mail industry’s most respected leaders. His decades of innovation in software and technology that improve the performance of direct mail have helped thousands of brands, nonprofits, publishers, and others maximize the ROI of their marketing investments. He has built a culture of continuous improvement at Wiland, Inc. that is unrivaled. With numerous honors and awards to his name, Phil continues to lead the company in producing superior data products, better predictive models, and new ways to improve the performance of direct mail as well as digital channels.

Wiland Resources

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Download the Field Guide

Tools and Strategies to Improve Customer
Marketing Results

Marketers today are being asked to do more with less. That's why Wiland created The Marketer's Field Guide to Customer Optimization, to help marketers discover the tools and strategies they need to improve their customer marketing results in today's often challenging landscape.

Discover the trail-tested solutions that successful marketers are using to improve their customer marketing results.