Finding and using high-quality third-party data to complement your first-party data is crucial to your organization’s marketing success. So how are other brands going about it? Wiland recently partnered with Digiday to find out how forward-looking brands, publishers, and agencies are using data to improve personalization and activate higher-performing campaigns.
The State of Marketing Data Enhancement and Analytics reveals:
How marketers can identify—and fill—gaps in their customer and prospect knowledge
How to improve marketing outcomes by analyzing and enriching consumer data
The most important use cases for third-party data
The real impacts of AI and identity resolution for data-driven marketers