New Research Reveals How Brands Acquire, Analyze, and Enrich Customer Data

Finding and using high-quality third-party data to complement your first-party data is crucial to your organization’s marketing success. So how are other brands going about it? Wiland recently partnered with Digiday to find out how forward-looking brands, publishers, and agencies are using data to improve personalization and activate higher-performing campaigns.

The State of Marketing Data Enhancement and Analytics reveals:

icon-checkmark-v1  How marketers can identify—and fill—gaps in their customer and prospect knowledge

icon-checkmark-v1  How to improve marketing outcomes by analyzing and enriching consumer data

icon-checkmark-v1  The most important use cases for third-party data

icon-checkmark-v1  The real impacts of AI and identity resolution for data-driven marketers

A Sneak Peek at the Findings
1stStat-77_v2

of brands say that their internal teams play a significant role in data analytics
3rdStat-76_v2

of agencies say they are enhancing their clients’ customer data with data from external sources
2ndStat-67_v2

of brands say they obtain enhancement data from four or more external sources