---
title: Winterberry Group Whitepaper
---

<https://wiland.com/>

# New Winterberry Group Report: The Future of Direct Mail

## Get the latest research into direct mail's role as a performance channel in the omnichannel ecosystem

Direct mail has a starring role to play in the modern marketing playbook. Its inherent measurability makes it a performance channel of the first order. Even digitally native direct-to-consumer brands have discovered what direct mailers have long understood: this is a channel that drives superior response rates and delivers high ROI.

But what is direct mail’s likely future? 

Winterberry Group conducted extensive research with more than 500 marketing and agency executives along with dozens of industry experts to bring fresh, intelligent perspective on this nearly $40 billion marketing channel. Among the many insights you’ll discover:

| ![icon-checkmark-v1](https://info.wiland.com/hs-fs/hubfs/icon-checkmark-v1.png?width=27&name=icon-checkmark-v1.png) | How rising postage costs and economic headwinds will be offset by better data |
| --- | --- |
| ![icon-checkmark-v1](https://info.wiland.com/hs-fs/hubfs/icon-checkmark-v1.png?width=27&name=icon-checkmark-v1.png) | The projected future investment in direct mail spend by U.S. marketers |
| ![icon-checkmark-v1](https://info.wiland.com/hs-fs/hubfs/icon-checkmark-v1.png?width=27&name=icon-checkmark-v1.png) | How eleven different vertical markets now view direct mail’s role in their marketing mix |
| ![icon-checkmark-v1](https://info.wiland.com/hs-fs/hubfs/icon-checkmark-v1.png?width=27&name=icon-checkmark-v1.png) | How direct mail is becoming a more nimble, adaptable, technology-enabled channel |
| ![icon-checkmark-v1](https://info.wiland.com/hs-fs/hubfs/icon-checkmark-v1.png?width=27&name=icon-checkmark-v1.png) | Direct mail’s new role in omnichannel strategy |

![Winterberry-LandingPage-2023_QUOTE-1](https://info.wiland.com/hs-fs/hubfs/Winterberry-LandingPage-2023_QUOTE-1.jpg?width=900&height=263&name=Winterberry-LandingPage-2023_QUOTE-1.jpg "Winterberry-LandingPage-2023_QUOTE-1")

### About Wiland

Wiland, Inc. is the marketing data and audiences company that thousands of brands trust to help them develop and maintain more customer relationships that produce higher revenue, less advertising waste, and more profit. The company’s products are informed by the largest set of detailed, individual-level spending signals ever assembled. Wiland’s AI-enabled response prediction platform analyzes this vast information to deliver powerful insights and solutions that enable clients to market more profitably across all addressable channels. The company has long served as an industry innovator whose targeted marketing solutions have their foundation in consumer data ethics and privacy protection. For more information, visit [wiland.com](http://www.wiland.com)

![Wiland](https://info.wiland.com/hubfs/Wiland_December2019%20Theme/images/wiland-square-logo-270x270.png)

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